The project involved building on the existing brand aesthetic rather than reinventing it completely. I refined the visual identity across key digital touchpoints, including typography, colour usage, layout, spacing and overall web design direction.

The focus was on creating a cleaner, more premium expression of the brand while maintaining familiarity and consistency with the existing Stubble & Co identity. This included developing a more polished design language that could be applied across the website and support future digital updates.

Stubble & Co already had a strong visual foundation, but the website needed a more elevated and refined design system to better reflect the quality of the product and support a more considered customer journey.

The site update included a redesigned homepage, updated product detail page design and a refined navigation menu, creating a clearer and more cohesive experience across the customer journey. As part of the PDP work, I also explored different approaches for the product details section, testing how best to highlight key product features, benefits and functional details in a way that felt premium, useful and easy to navigate.

The final design update helped move Stubble & Co’s website into a more refined and premium space, strengthening the overall visual direction while keeping the brand recognisable and commercially focused. Through updates to core pages, navigation and product storytelling, the project created a more cohesive digital experience and a stronger framework for presenting the brand’s products online.